Help
Boost Instagram and Facebook posts
We are not Ads Manager. Boost a live post, or create an unpublished Meta ad and optionally publish it to your Page later. Meta still charges the ad account.
Before you boost (Meta, once)
You need all of these before a boost can run:
- A Meta ad account
- A payment method on that account
- A Facebook Page
- An Instagram professional account (not Instagram Login-only)
- That Page added as an advertised asset on the ad account
Personal ad accounts often do not appear in Business Suite Billing Hub. If Billing Hub is empty, open Ads Manager for that ad account.
In LuftSocial
- Subscribe to a plan. That is not Meta ad spend.
- Connect Meta ads from Ads, Ad accounts tab.
- Boost post — pick a live Facebook or Instagram post from the library, set budget and audience.
- Create Ad — upload creative that is not a Page post. Use Publish to Page later if you want it in Content Library.
- After a Facebook or Instagram post is live, use Boost post on the success screen. That opens Ads with the post selected. Spend starts when you submit the boost form.
Audiences, Instant Forms, and special ads
Saved audiences and custom / lookalike lists are different Meta objects. A saved audience replaces countries. Custom lists do not. Creating a saved audience needs countries or cities — not both.
Boost goals are engagement, traffic, awareness, and video views. Instant Forms and leads are only on Create Ad.
Daily budgets need at least 2 days. City radius defaults to 12 miles (10–50; 15-mile floor for housing, employment, credit, and financial ads).
If the ad is housing, credit, employment, or similar, pick a special category — targeting stays at country level.
Confirm it worked
In LuftSocial, status should be Running (Active). Spend ticks up after a refresh. Meta insights are not always instant.
If the boost is Off and spend is $0, we will tell you which is likely: payment, paused, or the duration ended.
Optional: Ads Manager Delivery On. You do not need Ads Manager for the daily loop.